In our latest higher education marketing whitepaper, we dive into the enrollment cliff. Almost all colleges have seen decreased enrollment over the past decade. Predictions for an even steeper enrollment cliff in 2026 have higher education professionals worried.
With reduced populations of high school graduates in the pipeline for college, there are challenges ahead for higher education. But there are ways to help soften the impact on your institution. Navigating this drop will require strategy and introspection to find the students who will thrive in your institution. In this paper, we will explore the enrollment trends, predictions for 2023 and beyond, and strategies to help support healthy enrollment yields for the coming years.