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Is Switching to Holistic Admissions Worth It for Colleges?
With the Supreme Court striking down affirmative action in college [...]
Fighting Dropping Enrollments: Students Academically and Emotionally Under-Prepared
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Bolstering Your International Student Pipeline
International students are a crucial part of many colleges’ enrollment, [...]
Immediate College Enrollment Rate 2022
As a lifelong student, I recently learned what the Immediate College Enrollment Rate represents and seeing the trend line barely achieve a passing grade illustrates the need for powerful storytelling and showcasing value across all brands in higher education.
Q&A with Theresa Cottrell
Many of my clients tell me they are concerned with graduating seniors choosing not to attend college at all. We need to show them why they should continue their education, so they will have more opportunities on down the road.
Marketing and Enrollment: Different Mindsets, Similar Goals
Enrollment and marketing staff have many of the same overall [...]