The overwhelmingly popular place to begin college research is on the college’s website. Eighty-four percent of parents selected “college website,” which closely tracks the results [...]
About a third of parents will feel comfortable with their kids in a school under two hours away, and another third are fine with [...]
Sixty-two percent of parents responded that the parents would partially cover college costs, along with student scholarships and loans. About 17% of parents said the [...]
We asked parents to rank where they most noticed college advertising, and half the respondents chose social media as their first choice. While direct mail [...]
Almost half of parents feel they influence college choice, yet the student will make the final decision. About 23% of survey respondents felt they [...]
The follow up to our 2022 Student Survey whitepaper is now available! Alabama Media Group surveyed more than 1,000 parents of high school students to measure the extent [...]
Sometimes, the best way to understand is to ask, so we did. Alabama Media Group surveyed more than 1,000 high school students on how they [...]