Traditional Student Recruitment
There’s Nothing Traditional about Our Strategy
Highly competitive with a long decision cycle, traditional 4-year institutions most focus on effective branding as well as student and parent engagement. Laying a foundation for effective and inspirational storytelling will allow prospective students to not only be comfortable with a college choice, but also begin to envision a successful future at that college.
Targeting Teens & Their Influencers
Our marketing approach for these schools starts with foundational and targeted messaging to teens, parents and teachers followed up by more specifically targeted content designed to appeal specifically to students based on their interests.
Blending online display, geo-fencing, social media, and video advertising allow for a holistic and effective approach to bringing future students to your campus.