OUR APPROACH

OUR APPROACH

COLLEGES & UNIVERSITIES

Traditional Student Recruitment

 There’s Nothing Traditional about Our Strategy

Highly competitive with a long decision cycle, traditional 4-year institutions most focus on effective branding as well as student and parent engagement. Laying a foundation for effective and inspirational storytelling will allow prospective students to not only be comfortable with a college choice, but also begin to envision a successful future at that college.

Targeting Teens & Their Influencers

Our marketing approach for these schools starts with foundational and targeted messaging to teens, parents and teachers followed up by more specifically targeted content designed to appeal specifically to students based on their interests.

Channel Mix is Essential

Blending online display, geo-fencing, social media, and video advertising allow for a holistic and effective approach to bringing future students to your campus.

COLLEGES & UNIVERSITIES

Traditional Student Recruitment

There’s Nothing Traditional about Our Strategy

Highly competitive with a long decision cycle, traditional 4-year institutions most focus on effective branding as well as student and parent engagement. Laying a foundation for effective and inspirational storytelling will allow prospective students to not only be comfortable with a college choice, but also begin to envision a successful future at that college.

Targeting Teens & Their Influencers

Our marketing approach for these schools starts with foundational and targeted messaging to teens, parents and teachers followed up by more specifically targeted content designed to appeal specifically to students based on their interests.

Channel Mix is Essential

Blending online display, geo-fencing, social media, and video advertising allow for a holistic and effective approach to bringing future students to your campus.

COMMUNITY COLLEGE RECRUITMENT

 Connecting the Right Audience with the Right Opportunities

Community Colleges are a lot like a utility knife… they do so many things that many people are surprised to know about.

Segmented Campaigns Deliver Better Results

Because of this the marketing plan can be complicated. The approach for a traditional student will look much different than the campaigns targeting continuing education programs and specialty technical training.

Targeted Campaigns Hit the Bullseye Every Time

Narrow and specific targeting creates campaign efficiency and allows smaller budgets to still be impactful at driving new students across all a community college’s offerings. Specific targeting of high schools or demographics well suited for technical programs paired with compelling social and video content will help future students see the value as well as the wide variety of career paths that start at a community college.

COMMUNITY COLLEGE RECRUITMENT

Connecting the Right Audience with the Right Opportunities

Community Colleges are a lot like a utility knife… they do so many things that many people are surprised to know about.

Segmented Campaigns Deliver Better Results

Because of this the marketing plan can be complicated. The approach for a traditional student will look much different than the campaigns targeting continuing education programs and specialty technical training.

Targeted Campaigns Hit the Bullseye Every Time

Narrow and specific targeting creates campaign efficiency and allows smaller budgets to still be impactful at driving new students across all a community college’s offerings. Specific targeting of high schools or demographics well suited for technical programs paired with compelling social and video content will help future students see the value as well as the wide variety of career paths that start at a community college.

TECHNICAL & CAREER EDUCATION

 Career Education Recruitment is a Technical Challenge – Put our Strategic Approach to the Test.

This isn’t your typical college experience, and whether its culinary arts, elite blue-collar skills, or emerging technical fields, students are craving educations and industries that can give them a bright future.

TECHNICAL & CAREER EDUCATION

Career Education Recruitment is a Technical Challenge – Put our Strategic Approach to the Test.

This isn’t your typical college experience, and whether its culinary arts, elite blue-collar skills, or emerging technical fields, students are craving educations and industries that can give them a bright future.

ALUMNI OUTREACH

 Reaching Alumni is Easy – Moving them to Action Requires the Right Strategy

You have the data, but how well are you using it? Our data insights team can help you better understand your alumni and create marketing plans to reach them beyond simple email and direct mail campaigns.

Segmented Campaigns deliver more of what you want – from deeper engagement to bigger donations.

ALUMNI OUTREACH

Reaching Alumni is Easy – Moving them to Action Requires the Right Strategy

You have the data, but how well are you using it? Our data insights team can help you better understand your alumni and create marketing plans to reach them beyond simple email and direct mail campaigns.

Segmented Campaigns deliver more of what you want – from deeper engagement to bigger donations.

CONTINUING EDUCATION

It’s never too late to go back to school but figuring out who these post graduate students will be is no easy task. By homing in on online behaviors, we can put your post graduate programs in front of people who are actively weighing career options. Developing compelling content to show career driven people the possibilities that lie ahead is a critical component of the marketing strategy. Making sure we deliver that content to people in the midst of their research makes these programs viable options for future students to consider.

CONTINUING EDUCATION

It’s never too late to go back to school but figuring out who these post graduate students will be is no easy task. By homing in on online behaviors, we can put your post graduate programs in front of people who are actively weighing career options. Developing compelling content to show career driven people the possibilities that lie ahead is a critical component of the marketing strategy. Making sure we deliver that content to people in the midst of their research makes these programs viable options for future students to consider.