Preview from the higher education marketing whitepaper:
The most recent figures are encouraging, with increases in enrollment in many states. West Virginia, Virginia, Mississippi, and Kentucky all saw some enrollment increases, but it was uneven. For all southeastern states, enrollment rates in two-year institutions dropped, while most saw rising enrollment in graduate programs, most notably in Mississippi, which saw an almost 19 percent increase. The rates for private vs. public 4-year institutions were mixed, with some rising and some falling.
The differences from among states and between types of institutions and programs highlight the variable nature of this enrollment drop for the southeastern region. All institutions will have challenges, and the path forward may include a varying mixture of program types and student profiles to keep schools afloat. Studying the patterns in your state, region, and among your students can yield surprising insights that can help you to formulate effective strategies to find and nurture the most appropriate students for your institution.
Be sure to read our other white papers for additional insights: Student Survey Whitepaper & Parent Survey Whitepaper