The pandemic made it clear to institutions and businesses that crisis communication is an integral part of running an organization. But for educational institutions, where [...]

Admissions season is stressful for college admission departments, with competition for a shrinking pool of potential students, changes in the application process, and expectations from [...]

Student needs change in normal times, but the pandemic has forced schools to be nimbler than ever before in altering their messaging to address rapidly [...]

Video is king in marketing, with users spending 88% more time on websites with video. But Zoom and other video conferencing can extend the reach [...]

The pandemic cancellations of SAT and ACT test sessions have accelerated the trend of test-optional admissions a universities and colleges. Though brought on by necessity, there were already reasons for colleges to opt out of using standardized tests in evaluating potential students, including claims of bias in the tests. But did Covid-19 put the last nail in the coffin of admissions testing? Or is some form of testing here to stay? The answer seems hazy at this point, but let’s explore the issue.