INSIGHTS
INSIGHTS
Offering Virtual Application to Support Underserved Students
We learned a lot about operating in virtual environments during the pandemic. But admissions offices and other college departments can carry these lessons from digital [...]
Change Management for Higher Ed Marketing
The past two years have been full of change for higher education marketers, and the future is likely to continue in the same vein. Now [...]
Graduation Planning During Uncertain Times
The past two years have forced higher education institutions to rethink everything—including how to celebrate graduation—with public health protocols shifting rapidly. And while we are [...]
Alumni Relations: The Flip Side of Recruitment
The admissions office recruits prospective students, while the alumni office works to engage graduates in furthering the college’s reputation, finances, and reach. They’re at opposite [...]
The Power of Video for Gen Z Targets
Colleges and universities seeking to grab the attention of Gen Z prospective students need to incorporate video into their marketing. Whether a school is small [...]
Helping Students Find You: SEO for Smaller Colleges
Websites play a huge role in how today’s teens research higher education. Smaller institutions can get a lot of mileage out of an optimized website. [...]