Creating Goals for Data Analytics in Marketing Higher Ed
Colleges and universities are increasingly using data analytics to impact their institutions positively. While businesses often use analytics to lower costs, increase […]
How Much Influence Do Parents Have Over College Selection?
Almost half of parents feel they influence college choice, yet the student will make the final decision.
About 23% of survey respondents felt […]
The Value of Social Capital for Struggling Students
Who you know makes a huge difference in your success in life, and middle- and higher-income students have more access to social […]
Who Are Today’s Nontraditional Students?
According to the NCES, about 73% of students enrolled in higher education fit into a broader definition of nontraditional student. While some characteristics […]
Leveraging Alumni in Enrollment Marketing
Connection and collaboration are the most valuable tools for an admissions marketing team. When the aim of increasing enrollment combines with the […]
The Do’s and Don’ts of Digital Marketing for Higher Education
Digital marketing offers you a great return on investment, but you can always optimize it further. Here are some do’s and don’ts […]
Google Analytics – Intro to GA4
Now that my birthday month of July has passed, and I journey into a new year even wiser, I thought about another […]
5 Higher Ed Marketing Strategy Tips
A marketing strategy contains many elements that work together to help you meet various goals for your higher education institution. First off, […]
7 Ways to Appeal to Traditional Transfer Students
As demographic shifts point to smaller applicant pools and an overall drop in direct-entry undergraduate students, colleges and universities will increasingly be […]
The Trends in Peer-to-Peer Mentoring and Tutoring
Higher education institutions need every tool they can muster to help students achieve academically. Social and emotional factors can either detract from […]
Direct Mail vs. Email: Which is best for reaching potential students?
Do high school students actually read physical mail from colleges sent to their homes? […]
Give ‘em Some Credit: Assessing Prior Learning
Colleges and universities looking to keep their enrollment numbers strong need to look for all possible students. With the number of […]
Ranking the Deciding Factors for College Choice
The primary ways that students begin their college search are through websites and Google, so adapting messaging that will attract prospects should […]
Read our latest higher education marketing insights here. From new technologies coming on the higher education field or practical marketing tips that help you shine in your role we aim to cover all the topics you find of interest. If you have any request for content, please let us know and we will add to our content schedule. Check back for more blog content weekly!
