We learned a lot about operating in virtual environments during the pandemic. But admissions offices and other college departments can carry these lessons from digital [...]

The past two years have been full of change for higher education marketers, and the future is likely to continue in the same vein. Now [...]

 The past two years have forced higher education institutions to rethink everything—including how to celebrate graduation—with public health protocols shifting rapidly. And while we are [...]

The admissions office recruits prospective students, while the alumni office works to engage graduates in furthering the college’s reputation, finances, and reach. They’re at opposite [...]

Colleges and universities seeking to grab the attention of Gen Z prospective students need to incorporate video into their marketing. Whether a school is small [...]

Websites play a huge role in how today’s teens research higher education. Smaller institutions can get a lot of mileage out of an optimized website. [...]