The 2022 Student Survey

Sometimes, the best way to understand is to ask, so we did.

Alabama Media Group surveyed a more than 1,000 high school students on how they gather information on colleges. To better understand the perspective of high school students about communication from colleges, we surveyed students to get timely answers to questions most relevant to enrollment professionals in a changing media environment to support your campaigns and tell the story of your brand. 

The 2022 Outlook

Quick shifts to online operations in the spring of 2020 caused headaches but also faster digital transformation for many higher education institutions. Not only did instruction adopt new technologies, but every campus department adapted, including admissions and recruitment. New practices have turned many facets of online interaction into the normal mode for communication, accelerating innovations and improvements for higher education. By examining what changed, we can see possible future directions for colleges at all stages of their digital transformation journey.

Expanding Recruitment

A university’s pandemic response is an essential factor in retention and recruitment, with 25% of students who transferred to a new institution stating that the primary reason was their former school’s handling of the pandemic. The changes wrought by lockdowns during the pandemic may help recruiting in the future if we can apply the new working methods and learn from any missteps. Expanding recruitment by utilizing techniques that have evolved during the pandemic requires exploring how marketing and communications can adapt to changing higher education climates now and into the future.