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2022 Parent Survey: Where Do Parents Start When Researching Colleges and Universities?

November 16, 2022|Whitepaper|

The overwhelmingly popular place to begin college research is on the college’s website. Eighty-four percent of parents selected “college website,” which closely tracks the results from our January poll of students themselves. The following two most popular choices were “search engines” and “teachers / counselors,” with 58% and 57% respectively choosing these options. These two answers were also runners-up in the student survey, though “search engines” were a closer second in the student survey at 75%. For parents, a very close fourth place is “family/friends” at 54%, which also tracks student results.

MARKETING INSIGHT
This result, correlating closely with marketing insights for teens, further emphasizes the importance of the highest quality website, filled with excellent content. In addition, SEO and SEM are crucial for website discovery through search engines and advertisement.

Download the parent survey to find out how we can help your institution level up its digital marketing strategy.

Student Survey

September 4, 2022|Whitepaper|

Sometimes, the best way to understand is to ask, so we did.

Alabama Media Group surveyed more than 1,000 high school students on how they gather information on colleges. To better understand the perspective of high school students about communication from colleges, we surveyed students to get timely answers to questions most relevant to enrollment professionals in a changing media environment to support your campaigns and tell the story of your brand.

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Parent Survey

September 1, 2022|Whitepaper|

The follow up to our 2022 Student Survey whitepaper is now available!

Alabama Media Group surveyed more than 1,000 parents of high school students to measure the extent of their influence over their child’s college decisions. We uncovered timely answers to questions most relevant to enrollment professionals in a changing media environment to support your campaigns and tell the story of your brand.

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2022 Higher Education Outlook

January 4, 2022|Whitepaper|

Quick shifts to online operations in the spring of 2020 caused headaches but also faster digital transformation for many higher education institutions. Not only did instruction adopt new technologies, but every campus department adapted, including admissions and recruitment. New practices have turned many facets of online interaction into the normal mode for communication, accelerating innovations and improvements for higher education. By examining what changed, we can see possible future directions for colleges at all stages of their digital transformation journey

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Expanding Recruitment

October 4, 2021|Whitepaper|

A university’s pandemic response is an essential factor in retention and recruitment, with 25% of students who transferred to a new institution stating that the primary reason was their former school’s handling of the pandemic. The changes wrought by lockdowns during the pandemic may help recruiting in the future if we can apply the new working methods and learn from any missteps. Expanding recruitment by utilizing techniques that have evolved during the pandemic requires exploring how marketing and communications can adapt to changing higher education climates now and into the future.

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Communicating with Prospective Students Today

The 2022 Student Survey

Sometimes, the best way to understand is to ask, so we did.

Alabama Media Group surveyed a more than 1,000 high school students on how they gather information on colleges. To better understand the perspective of high school students about communication from colleges, we surveyed students to get timely answers to questions most relevant to enrollment professionals in a changing media environment to support your campaigns and tell the story of your brand. 

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2022 higher education outlook

Marketing and Student Recruitment in a New Age

The 2022 Outlook

Quick shifts to online operations in the spring of 2020 caused headaches but also faster digital transformation for many higher education institutions. Not only did instruction adopt new technologies, but every campus department adapted, including admissions and recruitment. New practices have turned many facets of online interaction into the normal mode for communication, accelerating innovations and improvements for higher education. By examining what changed, we can see possible future directions for colleges at all stages of their digital transformation journey.

DOWNLOAD THE WHITEPAPER

Reaching Today’s Potential Students

Expanding Recruitment

A university’s pandemic response is an essential factor in retention and recruitment, with 25% of students who transferred to a new institution stating that the primary reason was their former school’s handling of the pandemic. The changes wrought by lockdowns during the pandemic may help recruiting in the future if we can apply the new working methods and learn from any missteps. Expanding recruitment by utilizing techniques that have evolved during the pandemic requires exploring how marketing and communications can adapt to changing higher education climates now and into the future.

DOWNLOAD THE WHITEPAPER

2022 Student Survey Whitepaper.

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