Sixty-two percent of parents responded that the parents would partially cover college costs, along with student scholarships and loans. About 17% of parents said the student is responsible, and another 17% said the parents and family are responsible for paying for college so, consider how you communicate price and scholarship information carefully as part of your overall marketing strategy.

parent survey who pays for college



  • Financial aid in the form of scholarships plus student loans remains vital to parents and students, with the concern about affordability continuing.
  • Ensure that your financial aid process and information are clearly and prominently featured on your website, and attend to parent concerns throughout your messaging and interactions.
2022 Parent Survey

The follow up to our 2022 Student Survey whitepaper is now available!