College drop-out rates soared during the pandemic. A report from the National Student Clearinghouse Research Center showed that 8% of undergraduate students dropped out in the [...]

We learned a lot about operating in virtual environments during the pandemic. But admissions offices and other college departments can carry these lessons from digital [...]

The past two years have been full of change for higher education marketers, and the future is likely to continue in the same vein. Now [...]

 The past two years have forced higher education institutions to rethink everything—including how to celebrate graduation—with public health protocols shifting rapidly. And while we are [...]

The admissions office recruits prospective students, while the alumni office works to engage graduates in furthering the college’s reputation, finances, and reach. They’re at opposite [...]

Colleges and universities seeking to grab the attention of Gen Z prospective students need to incorporate video into their marketing. Whether a school is small [...]

Websites play a huge role in how today’s teens research higher education. Smaller institutions can get a lot of mileage out of an optimized website. [...]

Student affairs and support professionals are on the front lines of providing today’s students with resources to succeed at learning. Burnout and mental health challenges [...]

Many colleges and universities realize that they can add appeal to their offerings with distance learning tools, increasingly incorporating hybrid elements into their traditional offerings. [...]

With a rapidly shifting higher education sector, schools need to fully use every tool at their disposal to help them attract, enroll, and support students [...]

In marketing, there is tension between content and design. Which is more important? Which should come first? How should you allocate a limited budget? These [...]

Admissions digitization efforts require creativity, structure, and consideration of the wide range of student needs and preferences. Reaching students “where they are” can count for [...]

Big data has many uses in higher education, with many applications transferred over from business uses. Colleges and universities are adopting analytics to improve enrollment [...]

Imagine a prospective student thinking about schools. First, they browse a few websites for colleges nearby, just glancing at the programs. Then they are off [...]

Higher education marketing has sprung into the digital age, but not all institutions effectively use the available tools to target their prospective students. Geofencing, where [...]

Higher education is now well steeped in digital marketing to reach prospective students and their parents. Institutions that lag will need to increase their use [...]

We believe effective marketing begins with effective storytelling. […]

Most religious and vocational schools are smaller than public universities, but that doesn’t mean they are less desirable to prospective students. […]