Physical vs. Digital Campuses: The Tug-of-War
Where people learn is shifting, and the tension between online and face-to-face learning creates new challenges for college planners and marketers. Many factors impacted the [...]
2022 Parent Survey: 80% prefer a school less than 6 hours away from home
About a third of parents will feel comfortable with their kids in a school under two hours away, and another third are fine with [...]
2022 Parent Survey: Cost is top-of-mind for most parents
Sixty-two percent of parents responded that the parents would partially cover college costs, along with student scholarships and loans. About 17% of parents said the [...]
Can Colleges Use Formative Assessment in Admissions?
Formative assessment is a pedagogical tool that is gaining popularity in schools to help students learn more effectively. But can higher education use some of [...]
Where Do Parents Notice College Advertising?
We asked parents to rank where they most noticed college advertising, and half the respondents chose social media as their first choice. While direct mail [...]
Creating Goals for Data Analytics in Marketing Higher Ed
Colleges and universities are increasingly using data analytics to impact their institutions positively. While businesses often use analytics to lower costs, increase profits, or improve [...]
How Much Influence Do Parents Have Over College Selection?
Almost half of parents feel they influence college choice, yet the student will make the final decision. About 23% of survey respondents felt they [...]
The Value of Social Capital for Struggling Students
Who you know makes a huge difference in your success in life, and middle- and higher-income students have more access to social circles that can [...]
Who Are Today’s Nontraditional Students?
According to the NCES, about 73% of students enrolled in higher education fit into a broader definition of nontraditional student. While some characteristics of the current evolving [...]
Leveraging Alumni in Enrollment Marketing
Connection and collaboration are the most valuable tools for an admissions marketing team. When the aim of increasing enrollment combines with the goal of engaging [...]
The Do’s and Don’ts of Digital Marketing for Higher Education
Digital marketing offers you a great return on investment, but you can always optimize it further. Here are some do’s and don’ts that can help [...]
Google Analytics – Intro to GA4
Now that my birthday month of July has passed, and I journey into a new year even wiser, I thought about another [...]
5 Higher Ed Marketing Strategy Tips
A marketing strategy contains many elements that work together to help you meet various goals for your higher education institution. First off, you need to [...]
7 Ways to Appeal to Traditional Transfer Students
As demographic shifts point to smaller applicant pools and an overall drop in direct-entry undergraduate students, colleges and universities will increasingly be competing for students [...]
The Trends in Peer-to-Peer Mentoring and Tutoring
Higher education institutions need every tool they can muster to help students achieve academically. Social and emotional factors can either detract from or form the [...]
Direct Mail vs. Email: Which is best for reaching potential students?
Do high school students actually read physical mail from colleges sent to their homes? […]
Give ‘em Some Credit: Assessing Prior Learning
Colleges and universities looking to keep their enrollment numbers strong need to look for all possible students. With the number of students enrolling in US [...]
Ranking the Deciding Factors for College Choice
The primary ways that students begin their college search are through websites and Google, so adapting messaging that will attract prospects should focus on website [...]
Where Do High School Students Pay Attention to Potential Colleges?
When it is time to focus attention on their potential school options, students shift to noticing email and social media the most, with still directing [...]
Can You Market Backwards? Reverse Direct Mail Lookup for Colleges
Everything is online—everything, that is, except for direct mail. If you have the addresses of potential students, you can certainly send them direct mail. But [...]