Physical vs. Digital Campuses: The Tug-of-War
Where people learn is shifting, and the tension between online and face-to-face learning creates new challenges for college planners and marketers. Many factors impacted the [...]
Where people learn is shifting, and the tension between online and face-to-face learning creates new challenges for college planners and marketers. Many factors impacted the [...]
About a third of parents will feel comfortable with their kids in a school under two hours away, and another third are fine with [...]
Sixty-two percent of parents responded that the parents would partially cover college costs, along with student scholarships and loans. About 17% of parents said the [...]
Formative assessment is a pedagogical tool that is gaining popularity in schools to help students learn more effectively. But can higher education use some of [...]
We asked parents to rank where they most noticed college advertising, and half the respondents chose social media as their first choice. While direct mail [...]
Colleges and universities are increasingly using data analytics to impact their institutions positively. While businesses often use analytics to lower costs, increase profits, or improve [...]
Almost half of parents feel they influence college choice, yet the student will make the final decision. About 23% of survey respondents felt they [...]
Who you know makes a huge difference in your success in life, and middle- and higher-income students have more access to social circles that can [...]
According to the NCES, about 73% of students enrolled in higher education fit into a broader definition of nontraditional student. While some characteristics of the current evolving [...]
Connection and collaboration are the most valuable tools for an admissions marketing team. When the aim of increasing enrollment combines with the goal of engaging [...]
Digital marketing offers you a great return on investment, but you can always optimize it further. Here are some do’s and don’ts that can help [...]
Now that my birthday month of July has passed, and I journey into a new year even wiser, I thought about another [...]
A marketing strategy contains many elements that work together to help you meet various goals for your higher education institution. First off, you need to [...]
As demographic shifts point to smaller applicant pools and an overall drop in direct-entry undergraduate students, colleges and universities will increasingly be competing for students [...]
Higher education institutions need every tool they can muster to help students achieve academically. Social and emotional factors can either detract from or form the [...]
Do high school students actually read physical mail from colleges sent to their homes? […]
Colleges and universities looking to keep their enrollment numbers strong need to look for all possible students. With the number of students enrolling in US [...]
The primary ways that students begin their college search are through websites and Google, so adapting messaging that will attract prospects should focus on website [...]
When it is time to focus attention on their potential school options, students shift to noticing email and social media the most, with still directing [...]
Everything is online—everything, that is, except for direct mail. If you have the addresses of potential students, you can certainly send them direct mail. But [...]