With the Supreme Court striking down affirmative action in college admissions and the approaching “enrollment cliff,” finding the students who can succeed in your school—even if their test scores aren’t the highest—can help keep your enrollment numbers solid. Holistic [...]
Colleges have been worried about how pandemic disruptions have increased the number of incoming students who are not ready for college-level classes. But now, with public sentiment regarding college as less essential or affordable, under-prepared students may be less likely to [...]
International students are a crucial part of many colleges’ enrollment, and the past few years have been a bit of a wild ride because of worldwide travel restrictions during the Covid pandemic. As the demographic cliff looms, the number [...]
As a lifelong student, I recently learned what the Immediate College Enrollment Rate represents and seeing the trend line barely achieve a passing grade illustrates the need for powerful storytelling and showcasing value across all brands in higher education.
Many of my clients tell me they are concerned with graduating seniors choosing not to attend college at all. We need to show them why they should continue their education, so they will have more opportunities on down the road.
Enrollment and marketing staff have many of the same overall goals. We all want our colleges to succeed. We want healthy enrollment numbers, happy students, and successful graduates. We also want to expand the reputation of the college, increase [...]
I am from Hattiesburg, the best city in Mississippi! Just a side note, only people from Hattiesburg think it’s the best city in the state. If passing through the area, it's a fantastic little hub to visit... just be warned, if visiting during summer months, be prepared to take a shower after simply checking the mail because it is hot! Hattiesburg was such a wonderful place to grow up and I'll always consider it home.
For most colleges, the Supreme Court ruling banning consideration of race in admissions changes very little. About 95% of colleges in the U.S. admit 50% or more of their applicants, and race is not a significant factor in the admissions decision [...]
Changes in college admissions and enrollment over the past few years have been fast and furious—not even counting all the upheaval of operating during a global pandemic. And changes in the capabilities of software and cloud systems to make [...]
With the looming sunset of Universal Analytics nearly upon us all, (and Google is quite aggressive in the reminders to complete GA4 setup…), an atmosphere of apprehension is working its way through our beloved marketing worlds.
Would you like some marketing assets that can give you returns year after year? In this age of speed, it’s great to have content that can anchor your efforts and build awareness by just sitting there on your website. [...]
Digital marketing provides a foundation for keeping a stream of prospective students applying to your college, but it has become ever more critical as we all face the coming enrollment cliff. Demographics are not on our side for college-aged [...]
The coming enrollment cliff affects all higher education institutions, but small colleges are in the most precarious position. With the number of traditional college-aged students contracting starting in 2025 nationwide, small colleges need to do a lot to stay [...]
Testimonials are some of the most effective tools in your marketing arsenal. With graduation coming up, it is a perfect moment to get a range of testimonials you can use immediately and store in your archive for future marketing [...]
Video is key to reaching your target audiences in marketing, but even more so for the digital natives colleges want to attract. In 2022, Cisco projects that 82% of all consumer internet traffic will be video, increasing by about 34% each year. [...]
The environment is the number one concern for Gen Z, with college students mostly falling squarely in this age demographic. For millennial students coming back to college, opinions by some metrics show even stronger support for sustainability. While the [...]
Life as a student—that’s the fun part of college. Students look forward to making new friends, trying new clubs or hobbies, getting educational support services, and having a great experience in college. While education is the central mission of [...]
The promise of a new way of working in admissions and recruitment is on the horizon, waiting to take hold in many colleges across the country. Digital transformation is the buzzword on many lips, yet it is poorly understood. [...]
Partisan divides and polarization are dominant themes in public discourse, and higher education is not immune. Opinions about higher education vary between Democrats and Republicans, just as in other domains of life. College admissions professionals can help make higher [...]
Instagram. TikTok. YouTube. Snapchat. Social media use is high among college students. It is an unavoidable fact of campus life. (And a great way to reach the students of today.) Updating your policies, practices, and interactions with students on [...]