Digital Transformation in Higher Ed Marketing to Weather Enrollment Challenges
The promise of a new way of working in admissions and recruitment is on the horizon, waiting to take hold in many colleges across the [...]
The promise of a new way of working in admissions and recruitment is on the horizon, waiting to take hold in many colleges across the [...]
Partisan divides and polarization are dominant themes in public discourse, and higher education is not immune. Opinions about higher education vary between Democrats and Republicans, [...]
Instagram. TikTok. YouTube. Snapchat. Social media use is high among college students. It is an unavoidable fact of campus life. (And a great way to [...]
Higher ed professionals know that students use search engines to discover college websites, which is a crucial part of recruiting. The imminent enrollment cliff makes [...]
Location, location, location, as they say in real estate. It can help you attract students to your school. But no matter whether your campus is [...]
1.Lower numbers of traditional college-age students in the coming years 2. Drops in male enrollment and graduation rate 3.Societal perceptions that higher education may not [...]
College marketers are increasingly using geolocation services, and for a good reason—it helps get information to the people most likely to be interested in your [...]
Student success is part of our mission, and seeing students do well in college is gratifying. But what about success after college, in the “real” [...]
Digital communication has changed how we communicate with prospective students, and our communication strategies have become ever more critical as we navigate the rapidly changing [...]
We have all had our resilience tested during the past couple of years, but this quality is essential for incoming college students. As admissions professionals, [...]
Almost all colleges have seen decreased enrollment over the past decade. Predictions for an even steeper enrollment cliff in 2026 have higher education professionals [...]
With this year coming to an extremely frosty finale I know everyone's social feeds are being inundated with Top of 2022 lists and [...]
The overwhelmingly popular place to begin college research is on the college’s website. Eighty-four percent of parents selected “college website,” which closely tracks the results [...]
Higher education is an increasingly important part of our economy, requiring highly skilled graduates in many fields. Colleges, universities, and trade schools contribute to the [...]
Where people learn is shifting, and the tension between online and face-to-face learning creates new challenges for college planners and marketers. Many factors impacted the [...]
About a third of parents will feel comfortable with their kids in a school under two hours away, and another third are fine with [...]
Sixty-two percent of parents responded that the parents would partially cover college costs, along with student scholarships and loans. About 17% of parents said the [...]
Formative assessment is a pedagogical tool that is gaining popularity in schools to help students learn more effectively. But can higher education use some of [...]
We asked parents to rank where they most noticed college advertising, and half the respondents chose social media as their first choice. While direct mail [...]
Colleges and universities are increasingly using data analytics to impact their institutions positively. While businesses often use analytics to lower costs, increase profits, or improve [...]