Digital Transformation in Higher Ed Marketing to Weather Enrollment Challenges
The promise of a new way of working in admissions and recruitment is on the horizon, waiting to take hold in many colleges across the [...]
Appealing to Both Sides of the Political Divide in Education
Partisan divides and polarization are dominant themes in public discourse, and higher education is not immune. Opinions about higher education vary between Democrats and Republicans, [...]
The Pros & Cons of Social Media Use on Campus: Adapting to Today’s Student Needs
Instagram. TikTok. YouTube. Snapchat. Social media use is high among college students. It is an unavoidable fact of campus life. (And a great way to [...]
SEM/SEO Synergy in College Marketing
Higher ed professionals know that students use search engines to discover college websites, which is a crucial part of recruiting. The imminent enrollment cliff makes [...]
Why Your College’s Location Matters in Marketing
Location, location, location, as they say in real estate. It can help you attract students to your school. But no matter whether your campus is [...]
The Challenges for Enrollment Professionals.
1.Lower numbers of traditional college-age students in the coming years 2. Drops in male enrollment and graduation rate 3.Societal perceptions that higher education may not [...]
Geofencing vs Geotargeting for Colleges
College marketers are increasingly using geolocation services, and for a good reason—it helps get information to the people most likely to be interested in your [...]
Preparing College Students for an Uncertain Economy
Student success is part of our mission, and seeing students do well in college is gratifying. But what about success after college, in the “real” [...]
Communication Tips for Admissions Professionals
Digital communication has changed how we communicate with prospective students, and our communication strategies have become ever more critical as we navigate the rapidly changing [...]
Encouraging Resilience During the Admissions Process
We have all had our resilience tested during the past couple of years, but this quality is essential for incoming college students. As admissions professionals, [...]
Factors Affecting Enrollment
Almost all colleges have seen decreased enrollment over the past decade. Predictions for an even steeper enrollment cliff in 2026 have higher education professionals [...]
Journal: 2022 UPCEA MEMS Conference Key Takeaways
With this year coming to an extremely frosty finale I know everyone's social feeds are being inundated with Top of 2022 lists and [...]
2022 Parent Survey: Where Do Parents Start When Researching Colleges and Universities?
The overwhelmingly popular place to begin college research is on the college’s website. Eighty-four percent of parents selected “college website,” which closely tracks the results [...]
Degree vs. Skills-Based Learning: Positioning Your Programs
Higher education is an increasingly important part of our economy, requiring highly skilled graduates in many fields. Colleges, universities, and trade schools contribute to the [...]
Physical vs. Digital Campuses: The Tug-of-War
Where people learn is shifting, and the tension between online and face-to-face learning creates new challenges for college planners and marketers. Many factors impacted the [...]
2022 Parent Survey: 80% prefer a school less than 6 hours away from home
About a third of parents will feel comfortable with their kids in a school under two hours away, and another third are fine with [...]
2022 Parent Survey: Cost is top-of-mind for most parents
Sixty-two percent of parents responded that the parents would partially cover college costs, along with student scholarships and loans. About 17% of parents said the [...]
Can Colleges Use Formative Assessment in Admissions?
Formative assessment is a pedagogical tool that is gaining popularity in schools to help students learn more effectively. But can higher education use some of [...]
Where Do Parents Notice College Advertising?
We asked parents to rank where they most noticed college advertising, and half the respondents chose social media as their first choice. While direct mail [...]
Creating Goals for Data Analytics in Marketing Higher Ed
Colleges and universities are increasingly using data analytics to impact their institutions positively. While businesses often use analytics to lower costs, increase profits, or improve [...]