The digital awareness campaign starts with sending University of North Alabama’s message to a strategically designed target audience of higher education intent located in Birmingham, Huntsville, Montgomery, Memphis and Nashville. These users are targeted with display ads on AL.com and re-messaged with display ads on the extended network.
To define our higher education intent audience, we take into account:
- Exclusive, first-party data (information collected by AL.com and affiliates that looks at what a user is reading, commenting on, and where they are located)
- We combine this with third-party data (information from outside data sources such as purchase behavior, household income, employment, etc.)