Offering Virtual Application to Support Underserved Students
We learned a lot about operating in virtual environments during the pandemic. But admissions offices and other college departments can carry these lessons from digital [...]
We learned a lot about operating in virtual environments during the pandemic. But admissions offices and other college departments can carry these lessons from digital [...]
Shelton State Community College is a public community college in Tuscaloosa, Alabama. Operated by the Alabama State Department of Postsecondary Education, Shelton is one of the largest two-year colleges in the state.
Websites play a huge role in how today’s teens research higher education. Smaller institutions can get a lot of mileage out of an optimized website. [...]
Student affairs and support professionals are on the front lines of providing today’s students with resources to succeed at learning. Burnout and mental health challenges [...]
Many colleges and universities realize that they can add appeal to their offerings with distance learning tools, increasingly incorporating hybrid elements into their traditional offerings. [...]
With a rapidly shifting higher education sector, schools need to fully use every tool at their disposal to help them attract, enroll, and support students [...]
In marketing, there is tension between content and design. Which is more important? Which should come first? How should you allocate a limited budget? These [...]
Admissions digitization efforts require creativity, structure, and consideration of the wide range of student needs and preferences. Reaching students “where they are” can count for [...]
Big data has many uses in higher education, with many applications transferred over from business uses. Colleges and universities are adopting analytics to improve enrollment [...]
Imagine a prospective student thinking about schools. First, they browse a few websites for colleges nearby, just glancing at the programs. Then they are off [...]
Higher education marketing has sprung into the digital age, but not all institutions effectively use the available tools to target their prospective students. Geofencing, where [...]
Higher education is now well steeped in digital marketing to reach prospective students and their parents. Institutions that lag will need to increase their use [...]
We believe effective marketing begins with effective storytelling. […]
Most religious and vocational schools are smaller than public universities, but that doesn’t mean they are less desirable to prospective students. […]
Safety and preparedness on campus are central to creating a conducive learning environment. Parents want to know they are sending their kids to an environment [...]
Poor work/life balance. No opportunity for advancement. Wages that don’t rise with the cost of living. Toxic workplaces. Lack of flexibility in work arrangements. The [...]
The complex relationship between financial aid packages and enrollment numbers creates conflict between different goals within higher education institutions. These priorities often include maximizing revenue [...]
While the digital divide impacts the whole school journey, certain aspects of technological inequity directly impact admissions departments. The switch to remote applications during the [...]
A college degree pays off for the vast majority of people. The increase in earnings is just one factor in what college gives to students, [...]
Have you ever thought about somehow using your prospective direct mail list to target users on the internet? […]